Showing posts with label with. Show all posts
Showing posts with label with. Show all posts

Sunday, March 16, 2014

Issues with Posterous

I have been having serious issues with my Posterous. From what I can put together it seems that Posterous may be no longer important to Twitter who acquired the blogging service in March. I believe that I may have to switch back to Blogger to get more service and reliability out of my blog.

I was just starting to grow my blog, but now it seems I have to start over again.
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Saturday, March 1, 2014

New Megane Coupe Cabriolet With Elegant


New Mégane Coupé-Cabriolet completes the renewal style of the New Mégane family which is built on the strengths that forged the success of its predecessor. Its new appearance is supported by the large folding glass roof, high-gloss finish, black glass roof contrasts with the satin-effect chrome windscreen frame exterior, and the dark red taillights featuring a linear lighting pattern and LED brake lights to provide a distinctive rear lighting character.
With it’s new style, New Mégane Coupé-Cabriolet goes further by offering customers with unruffled open-top motoring supported by the forward position of the windscreen and a fixed glass, outstanding handling performance with a stiffer chassis and a new electric power steering system, and a broad choice of efficient and eco-friendly powertrains including the all-new automatic EDC (Efficient Dual Clutch) transmission.
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Saturday, February 22, 2014

Flush Audi TT2S with Full Carbonfiber Body Kit






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Flush Audi TT2S via solusimobil.com





 


 

Flush Audi TT2S via solusimobil.com

Specification :

Basic Car : Audi TT

Car : Flush Audi TT2S

Engine : The Turbo engine K04T

Engine Power : 380 Horse power

Suspension : KW variante 3 suspension setup

Wheel : The three piece rims in 18" fitted with stretched Toyo tires

Eksterior : The body kit is made in full carbonfiber and is original from Audi,OEM RS6 LED lights,The Miltek exthaust line and mufflers in combination with the carbon,Miltek race cat and a RS intercooler completing the package


source : solusimobil







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Thursday, February 13, 2014

The Garage Goes Further with Ford

After being a guest of Ford for the global reveal of the new 2013 Ford Fusion in Detroit this year, Ford called on The Garage again to attend a two-day forum, Go Further with Ford. Along with over 250 bloggers covering auto, fashion, environment, parenting, marketing and a myriad of other subjects, we all descended upon Dearborn, Michigan, where we arrived for dinner at Ford Field, home of the Detroit Lions and host to Super Bowl XL. We were treated to a speech from none other than Bill Ford, great grandson of Henry Ford. Known for being an industrial environmentalist, Mr. Fords concerns and thoughts on the environment and future of the car would underscore what our next two days would reveal to us.

I had the opportunity to kick a ten yard field goal on Ford Field, and failed miserably. Check the gallery below for a pic of Ford social media chief Scott Monty kick a three-pointer, wearing a suit and dress shoes, no less.

Back to business the next day, we would be taken to four different forums, covering distinct subjects. The first for me was the Age of Accessible Design, and easily my favorite. Faced with a panel of people completely immersed in design, yet in worlds not related to cars, with one exception. Fords chief designer, J Mays was on hand, as well as Project Runway winner Christian Siriano. In addition, an architect and furniture designer were there to offer their point of view.

The discussion was riveting, and Mr. Siriano was entertaining and informative, but offered a different view from automotive design. Mr. Siriano can change trends instantly with his fashion design. With cars, as J Mays pointed out, it is completely different. Instead of next week, Mays is working on designing cars we wont see until five years from now. J Mays was quite candid, emphasizing that each new car design is essentially a multi-million dollar gamble. You dont often think of it from that angle, but it is absolutely true. But the most telling piece of info I got out of the forum was this. J Mays actually spends most of this time in the UK. Mays spoke about the Europeanization of America in terms of design. That large cars are wasteful and status driven. In other words, dont expect another mammoth Ford Excursion super-size SUV. Instead, Mays sees an America that is concerned about fuel cost and efficiency, which have driven the European car market for decades. It is now upon us.

Another forum focused on Eco Psychology. This is the motivation of Bill Ford, and he is intensely focused on being green, even if Fords board of directors are intent on only profits. To that end, Ford is doing extensive research on using natural and organic materials in building their cars. At the same time, Ford is adamant in letting the customer decide, not dictate their options. Be it gas, gas-hybrid, or EV, Ford is allowing the customer to make the choice.

Ford is also keenly aware of the shift in car buyers mentality. As a member of Generation X, mine is the last generation where getting a license to drive was viewed as a rite of passage, as a means to see something greater than what was in the confines of my hometown. Generation Y, or Millenials, see the world far differently from me and generations prior. They are in no hurry to get a license. The internet satiates their need for exploration. They gravitate to urban centers where everything they need is within walking distance. Having graduated to an unstable economy, Gen Y is driven to access to local amenities and superior public transit rather than a car. Still, a car is needed, which explains Fords relationship with Zipcar, a company that offers rental cars in major American cities by the day our hour.

What was most telling was Ford telling us Generation Ys feeling disconnected while on the road-unable to text or web surf. While that sounds pretty pathetic to me, I suppose that is the new reality. Which brings me to the final forum of the day, focusing on technology. Ford, in conjunction with Microsoft has come under some fire about its MyTouch infotainment package, but strides seem to have been made to improve it. Ford seems to recognize that too much tech can overwhelm or confuse a driver. It intrigued me that Ford is currently developing software that reads from the steering wheel a drivers heart rate and sweat to decide if it is not a good time to relay a text message or other info. It is not currently available, but it is cutting edge technology.

Personally, it was a thrill to hear Bill Ford tell all of us we were invited to Dearborn because we were the elite bloggers in our respective fields. As East Coast Editor for The Garage, I sincerely hope you enjoy and are informed by the material we provide here. for you. Our busy day was capped off with a reception at Tech Shop Detroit, followed by a live concert by indie rock/folk band Blind Pilot.

*Editors Note: Ford Motor Company paid for my travel expenses and accommodations, but I was not compensated by Ford monetarily.

Related posts:

  1. Inside the Ford Brain Trust, The Garage in Detroit Part III
  2. Ford Thinks B Should be an A
  3. This week in The Garage: 2008 Ford Focus Sync
  4. This week in The Garage: 2008 Ford F-150
  5. 2009 Eurospec Ford Fiesta: The future of Ford in North America


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Saturday, February 1, 2014

More Detail with Honda Brio

Brio has been officially present in Thailand with two variants, namely S and V. Both variants are equipped with 5-speed manual transmission. However, for variant V is also available CVT automatic transmission options.

Both variants of S and V use the same engine iVTEC 1.2-liter 4-cylinder that can issue a maximum power of 90 BHP / 6000 RPM. This machine itself has met the requirements of Euro 4 which is very tight. Very economical, so that 1 liter can be used to devour the distance as far as 20 miles, Honda-party claims.

This car is very compact dimensions, length keseuruhan is 3610 mm, width 1680 mm, and height 1485 mm. The distance between the wheels is 2345 mm. There was no significant change in terms of dimensions between mass-produced cars and concept cars.

Security features possessed by this compact sedan is among others: ABS, EBD, dual airbags located in the front seat and seatbelt that can tighten automatically in case of accident.
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Wednesday, January 22, 2014

Honda Jazz Elegant Concept with Noblesse Kits




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Modification concept of this car is the "Elegant Style". Bodykit used is Noblesse as well as the sector light. On the roof mounted Webasto Holland Freedom Roof 500 Panasonic width that makes more elegant appearance. At the foot rim is used Bvllens TS06 18" and tires Toyo Proxes T1R 215/35/18 with Air Suspension Bolt on Airbomber output GE8. To boost engine performance used Simota CF air intake and carbon engine cover BK20a.

 

Honda Jazz Elegant Concept with Noblesse Kits via Situsotomotif





  

Dashborad-Honda Jazz Elegant Concept with Noblesse Kits via Situsotomotif 



 

Audio-Honda Jazz Elegant Concept with Noblesse Kits via Situsotomotif 

For audio entrusted to Double Pin Head Unit Alpine DVA 9861 coupled with PXA processor H-701. Craig David Acoustic speakers and Abyss speakers combination with subwoofer FA1 10 "make the car theater system is perfect. 

Detail Modification :

Owner : Anthony



Exterior :

Noblesse Lux Japan original body kit

Custom wide body natural

Foglamp by Noblesse Japan

Side mirror s class blinker

Noblesse twin exhaust original

Custom trunk lid Noblesse

Tailamp Fit RS custom to Mercedes S class style

Chrome lis body 7mm & 12mm by Noblesse original

Emblem Noblesse original (bonnet, pilar c & rear emblem)

Chrome door handle by Diverich

Sticker original by Noblesse Japan

Fit RS hi mount stoplamp original

HID winfast 6000k Bixenon Japan

Webasto Holandia freedom 500 panoramic roof

Vkool clear 40

Short antenna Fabulous


Interior :

Nappa leather seat white

Custom paint dashboard with special color

Custom plafond

Custom doortrim

Custom carpet

Modulo steering wheel

Side step FIT original Honda

Pedal set DAD

LED cabin custom

Rear mirror DAD


Chasis :

Bvllens TS06 lebar 9 18”

Toyo proxes T1R 215/35/18

Airbomber bolt on GE8 Airsuspension system

Project u Big brake kit

Lug nut project u

Engine :

Simota CF carbon air intake

Engine cover K20a


Audio :

Head unit alpine DVA 9861

PXA H-701

Front speaker : Fabulous Acoustic FA5

Rear Speaker : midrange Abyss K100 tweeter Fabulous Acoustic FA1

Subwoofer : Fabulous Acoustic FA1 10”

Power : Abyss mini aa 4 channel

Power : Abyss power 1.5k

Power : Sony 4 channel

Capbank : Batcap

Cable : Synergistic Research type AV décor + hdav

TV monitor : Sony 6.8”

TV monitor : Vibe 7 inci 2 pcs

GPS : Roger 4 pcs

Custom Noblesse lighting 


Modified by :

Body : Jona Auto Design

Chasis : Auto Style

Audio : Music Art, GAC, Kelapa Gading


Honda Jazz Elegant Concept with Noblesse Kits via SITUSOTsayaOTIF



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Saturday, January 11, 2014

Report C8 to go Radical with Mid Mounted V6 Corvette C7

Report:C8 to go Radical with Mid-Mounted V6, Corvette C7 to Receive Heavy Redesign
While the Corvette C7 will essentially be a reskinned version of the current generation C6 with the emphasis said to be on interior quality and making the exterior styling more desirable to younger buyers in the States as well as to a broader international crowd, the C8 will ground-breaking, to say the least, if we are to believe the report.

A couple of weeks ago, we told you about General Motors plans for the new Corvette, dubbed C7, that will hit the market by 2012. Now, Autoweek is bringing news on the for the next major model change, the C8, thats expected to be released after 2016.

"That [the C7] will be the last of the traditional, old-style Corvettes," said an unnamed senior GM insider to AutoWeek.

The C8, which would have been the C7 if GM hadnt entered bankruptcy last year, is said to ditch the Corvettes trademark front-mounted, large-displacement V8 setup that has been used in all six generations (though the C1 was also offered with a six-cylinder unit) for a mid-engine layout with a turbocharged V6 powertrain.

The report adds that the C8 will also boast a lightweight alloy body and a more compact footprint.

The question we pose here is this: if the report turns out to be true, and taking into consideration the introduction of the new Camaro with its old-school muscle car charm, is GMs move to turn the page on the Corvette in the right direction?
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Sunday, December 8, 2013

2012 BMW M5 gets dynod all ate up with power

A German tuning outfit called PP-Performance has put the 2012 BMW M5 on a Maha dyno, and the numbers returned were 444 horsepower at the wheel, 553 at the engine, and a "corrected number" of 574 hp. Max torque came in at 532 pound-feet (721 Newton/meters).

Compare those figures to the official numbers of 560 horses and 502 lb-ft. If the 444 number is accurate, then no matter how you slice it on horsepower – whether you use the numbers from BMW or PP-Ps figures – youre losing around 20 percent from the engine to the wheels. However, adjusting for driveline and twin-turbo losses, that puts things right about where they should be. The 30-lb-ft surplus of torque, on the other hand, is the kind of surplus no one would complain about – again, assuming its accurate.

Follow the jump for video of the dyno run, and for another vid of the M5 being taken to 293 km/hr (182 mph). And with that second vid, try to ignore the fact that the terminal velocity attempt is being conducted on an engine with just 40 kilometers on it...
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Tuesday, November 26, 2013

Pimp Your Ride With Blaupunkt Amplifier And Car Subwoofer For 2010 Ford Fusion Hybrid


12 Blaupunkt for 2010 Ford Fusion Hybrid - $ 759.00

Retail Price: 949.99
You Save:$190.99

Ive been talking about pimping up your ride. now its time to add some colors and flavors in it. After all whats the use of a shiny and attractive car when you dont have a good sound system or even if you have a good car sound system but it produces a faint and flaccid base.

I bring for you, Blaupunkt amplifier, vivid and lively car subwoofers that can really add a spice in your car stereo system with the high performance 12" subwoofer tube. It has a tendency of boosting up your cars bass by 600 Watts, produces a frequency from 35-500 Hz providing booming lows for your favorite car music. Its easy plug n play car amplifier and no need of cutting, slicing your existing cars wiring. The
amplifiers exclusive "Planar Power Plant" ( 3p ) technology makes for a cool running, compact size which is 1/3 of the conventional amplifiers for out of sight mounting flexibility.

The kit includes remote volume control, radio plug in harness, extension harness and speaker wires. Easy to install but still dealer installation is recommended.
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Wednesday, November 6, 2013

Ford Flex Attach With Pleasure

If the Ford Escape has been a complete redesign for 2013, the Flex has meanwhile undergone only minor changes. Crossover American manufacturer is gaining popularity since its introduction on the market in 2008. Known for its versatility and its spacious interior, the Ford Flex 2013 now offers a more modern design. However, it comes in three versions – SE, SEL, Limited – whose starting price is between 30 499 and 44 399 dollars.
Ford Flex 2013

A second generation? Ford Flex 2013

This is not something that easy to change the design of a vehicle that already knows a huge success in its current form. By the force of things, Ford engineers have made no major changes to the silhouette of Ford Flex 2013. The second generation of American crossover will therefore have to be delayed. Nevertheless, he recognizes a new front more modern. The grille and headlights will merge to create a fine line and elegant.
The Ford Flex 2013 is one of the only vehicles whose design “square” is not seen a negative eye.Indeed, unlike the Honda Element and Nissan Cube crossover U.S. does not seem to come from another planet. However, the Ford Flex 2013 is not immune to criticism, because many people who criticize his lack of character.
Ford Flex 2013

A new personality Ford Flex 2013

Since its introduction on the market, the crossover offers an interior very similar to the F-150, which failing to give him a personality evokes the strength and security of a van. Now the Ford Flex 2013 has an interior that is unique. His new dashboard backlighting is very sophisticated. Center console is more modern and fits much better with the philosophy of Flex.
The interior of the American crossover is spacious and comfortable. Having neither won in height or width, the Ford Flex 2013 offers the same load capacity as last year. Where things have changed is the level of interior finish. The Ford Flex 2013 has many design elements that add a refined its interior.
Ford Flex 2013

EcoBoost Ford Flex 2013

Although the Ford Flex 2013 offers a powerful base 3.5-liter engine developing 285 horsepower and 255 foot-pounds of torque, Ford has successfully introduced its mechanical EcoBoost option.However, do not rejoice too quickly, because it is only the Limited has the right to biturbo engine.Developing 355 horsepower and 350 foot-pounds of torque, the 3.5 liter V6 EcoBoost is Ford Flex 2013 crossover the most powerful currently available on the market. EcoBosst technology offers the power of a V8 and the fuel economy of a V6. In addition, thanks to its high ground clearance and Intelligent AWD, Ford Flex 2013 can easily leave the beaten track.
Overall, the Ford Flex 2013 has no major defects. However, the competition is increasingly fierce in the field of crossovers. Ford will have, sooner or later, present a new Ford Flex 2013.

Ford Flex 2013 News  


Ford Flex 2013: Attach With Pleasure
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Wednesday, October 30, 2013

Land Rover Range Rover Evoque Popular With Women

The new model of the British manufacturer Land Rover, Land Rover Range Rover Evoque 2013, is probably one of the most beautiful SUV it is possible to find on the market automobiles in North America since last year. Not only, moreover, he won the title of North American SUV of the year in his first year on the market, but he was named car of the year 2012 women by a jury of 21 women from twelve different countries. Any return for the British brand that operates in the bosom of the Indian company Tata Motors!


Land


Mechanical of Land Rover Range Rover Evoque 2013


Under the hood of the Land Rover Range Rover Evoque 2013, there is a mechanical one. It is a 4-cylinder engine turbocharged 2-liter direct fuel injection and double overhead camshaft head whose power amounts to 237 horsepower at 5500 rpm. Regarding the couple talking about 251 pound-feet at 1750 rpm. To manage this power, the manufacturer uses a gearbox 6-speed automatic with manual mode.


To avoid taxing mechanics, Land Rover has chosen to give its Land Rover Range Rover Evoque 2013 a power steering makes driving much more enjoyable. In terms of the suspension, it is four-wheel independent and substantially balances the line. And like its big brother, LR4, Land Rover Range Rover Evoque 2013 has the all-wheel drive Terrain Response.


Land


Body and interior of Land Rover Range Rover Evoque 2013


The Land Rover Range Rover Evoque 2013 is available in three versions, Pure, Prestige and Dynamic, and three and five doors. From the outside, we can not say that the Land Rover Range Rover Evoque 2013 is commonplace. In fact, it is a coupe SUV. Inside, it’s the same thing. There are metal brackets and wood inserted. The interior is very inviting. For 2013, we have made changes to the grille and alloy wheels. The console really throne in the center of the cabin with cupholder and armrest. The glove box is also a format more than reasonable.


The seats of the Land Rover Range Rover Evoque 2013 are comfortable and offer excellent lateral support and are electrically adjustable. At the rear, they are comfortable too, but grownups will have problems with the roof line very plunging back. The place to head is limited. By cons, in terms of space, the three-door model is almost as roomy as the five-door model. The trunk is roomy, it offers space almost as much as some SUVs bigger.


Land


It is not well known the Land Rover Range Rover Evoque 2013, but it had its effect when it is somewhere. It is very difficult to ignore. Although well equipped, its price is high enough, it oscillates between 47,000 and effect $ 53,000. It is beautiful, by cons ..


Land Rover Range Rover Evoque 2013



Land Rover Range Rover Evoque 2013: Popular With Women ...
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Saturday, October 12, 2013

Audi A1 and A3 get New 1 4 TSI with Cylinder Deactivation System and Up to 60 1mpg in the UK

Audi A1 and A3 get New 1.4 TSI with Cylinder Deactivation System and Up to 60.1mpg in the UK
 Audi is welcoming the addition of the VW Groups new 1.4-liter turbocharged petrol engine (TFSI) with Cylinder-on-Demand (CoD) technology in the A1 and A3 hatchback ranges in Britain.
The new 1.4 TSI CoD unit can run on two-cylinders under low and intermediate loads and when coasting, at engine speeds between 1,400 and 4,000 rpm, and torque between approximately 25 and 75 Nm, to greatly improve fuel economy.
When applied to the four-cylinder engine, the CoD system shuts down the second and third cylinders, which are reactivated as soon as the driver calls for strong acceleration by pressing hard on the gas pedal. 
Audi A1 and A3 get New 1.4 TSI
According to Audi, the switch between two cylinder and four cylinder operations take place in 13 to 35 milliseconds, depending on engine speed, and are carried out "virtually imperceptibly" to the driver and passengers. The 1.4-liter unit is also fitted with a start-stop system.
The 1.4-liter engine itself puts out 138hp (140PS) at 5,000 rpm and 184 lb-ft (250Nm) of torque between 1,500 and 3,500 rpm.
It allows for 0-62 mph (100km/h) acceleration times of 7.9 and 8.0 seconds in the A1 and five-door A1 Sportback equipped with S tronic transmission, and 8.3 and 8.4 seconds in the A3 and A3 Sportback models, respectively. Top speeds are 132mph (212km/h) in all cases.
At launch, Audi will offer the A1 CoD models only with the seven-speed S tronic twin-clutch automatic transmission, and the A3 CoD range exclusively with the six-speed manual gearbox, however, later in the year, both transmissions will become available on all CoD models. 
Audi A1 and A3 get New 1.4 TSI with Cylinder Deactivation System
On the combined cycle test, the three door A1 1.4 TFSI CoD Sport, S line and Black Edition and the five door A1 Sportback Sport can return up to 60.1mpg UK (50mpg US or 4.7 lt/100km) with CO2 emissions of 109g/km, while the S line and Black Edition versions of the five-door, 57.6mpg UK and 113g/km.
The three-door A3 CoD models match the A1s number with a combined fuel economy of 60.1mpg and CO2 output at 109g/km, with the five-door Sportback marginally behind at 58.9mpg UK (49mpg US or 4.8 lt/100km) and 112g/km.
Audi A1 and A3 get New 1.4 TSI with Cylinder Deactivation System Price 
Available to order from this week in the UK, the A1 CoD starts at £16,740 OTR and the A3 CoD from £20,055 OTR. According to Audi, the 1.4 TFSI CoD 140PS models carry a premium of £850 over the respective versions of their continuing 1.4 TFSI 122PS equivalents in both ranges.
 


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Sunday, September 29, 2013

Cadillac Releases Limited Edition CTS V Series with Special Colors and…Cleaning Instructions

 
We dont know for how long Cadillac plans to continue production of the current CTS as were nearing closer and closer to the presentation of the new generation model, but for now, the wreath and crest brand has prepared two limited edition versions of the high-performance 556hp CTS-V series, named Silver Frost and Stealth Blue (the latter is offered on the CTS coupe as well).
Well begin with the Silver Frost Edition that will be a special run of 100 CTS-V Coupes available through select Cadillac dealers in the States beginning in March. The Detroit brand says it achieved the hue by applying a “30-gloss” clear coat to the paint, as opposed to the “80-gloss” found in standard paint finishes.
"The paint will still emit a low sparkle when certain lights reflect off it, but the finish will be distinctly matte," said Cadillac in a statement.
Buyers should be aware that this paint finish comes with special cleaning instructions, and more specifically, Cadillac states that the car should be hand washed only.
Available options on this model include yellow or red Brembo brake calipers, high polished or satin graphite wheels, and suede-covered steering wheel and shift knob.
The second special edition is the limited production run Stealth Blue with a metallic finish that will be available on all CTS-V models, including the coupe, sedan and Wagon, plus the regular CTS Coupe from March.
In addition, the CTS coupe, V coupe and sedan models, will also offer an optional “Twilight Blue” leather interior package that matches the blue-grey exterior shade.
“Some color hues, such and blues, greys and reds easily identify with performance and velocity,” said Michelle Killen, lead creative designer for exterior paints. “Both Stealth Blue and Silver Frost are very expressive but still true to the luxury and exclusivity that a Cadillac represents, which was a driving factor in the creation of the color.”

PHOTO GALLERY

Cadillac CTS Stealth Blue EditionCadillac CTS Stealth Blue EditionCadillac CTS Stealth Blue EditionCadillac CTS “Twilight Blue” leather interior packageCadillac CTS Stealth Blue EditionCadillac CTS-V Coupe Silver Frost EditionCadillac CTS-V Coupe Silver Frost EditionCadillac CTS-V Coupe Silver Frost Edition
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Thursday, September 26, 2013

Fashions Night Out with the Ford Fusion

On a warm late summer night last Thursday, The Garage was invited by Ford to be a part of Fashions Night Out with the all-new 2013 Ford Fusion. The event was called a pop-up and was no simple display of just a new car. The concept originated from Donna Karan as a means to show how sustainability and environmental friendliness are working in the fashion industryand the new Ford Fusion. This is actually a part of a web series known as Random Acts of Fusion. If the notion of high fashion and a mid-size American car sound, well, odd, bear with me.

New York City has been an easy train ride away my entire life, but Ive never been to the Meatpacking District where Ford was hosting the event. Im no stranger of the intensity of NYC, but that night it was times two. In talking with Fords PR staff, I was told the emphasis was on the topic of sustainability. What the means in real talk is Ford is taking lengths to use more environmentally friendly and renewable resources in constructing their cars. And it just so happens the new Fusion is, in my opinion, drop dead gorgeous, so the car hardly looked out of place in the midst of high fashion and models.

Ford has flown me to their headquarters in Dearborn, Michigan twice this year. First to see the global reveal of the new Fusion, and again for the Go Further conference. This was the first time I have seen what Ford had been telling me from the comfort of their home office in person. Ford feels the next generation of car buyers see cars differently from anyone currently above the age of 30, and they are right. Stats show younger generations are gravitating to the city. Technology is a must, not a luxury.

Back to Gansevoort Plaza in the heart of the Meatpacking District. Next door, TVs Oxygen Network is having a private party for a show I know nothing about, but there are velvet ropes, red carpet and people holding clipboards. Everywhere there are huge men in black suits. Across the street there is a club with a line 50 people deep waiting to get in. And then some random protest group making noise, about what, I could not tell you. Music was pounding from all directions. I had spoken to Ford, taken my pictures. I needed a break.

I found a place around the corner without a line, and sat with a $9 pint of Heineken, and tried to contemplate what just happened. Across the street from me stood a fleet of Mercedes S-Class and BMW 7-Series awaiting their owners. The Ford Fusion competes against the most common cars sold, the Camry, Altima, and Accord. Yet, at what seemed to be the epicenter of hip New York social life, people were checking out the Fusion. In droves. What struck me was that people were checking out a car that will sell just fine in Kansas City, Missouri to an average middle class working family, but some of these people were dressed in outfits that probably cost as much as my first Volkswagen.

I had time to spare, but I wanted to go home. Back to my family and bungalow by Long Island Sound. I hailed a cab, and when I told him to take to me Grand Central Station, he sighed Thank God, I have got to get out of here! That says a lot from a NY cabbie. Even sporting my trusty Doc Martens and a sharp plaid shirt, I was hopelessly out of place. We cruised through Chelsea, where Ive attended other auto events, which were much more my speed.

If it sounds like I had a bad experience, I did not. I was here for an assignment, and I learned a lot about how Ford is marketing their pride and joy. I questioned if they expected any of these socialites would buy a Fusion. But if anything, they are aware of it, and that it appeared to seamlessly meet their extremely high standards of style and fashion speaks volumes of the work J Mays and his design team has put into the Fusion. In my opinion, it was a success, and raised an awareness of a car this crowd never would have given a second thought to.

On my quiet train ride home, surrounded by exhausted New York businessmen playing with their smartphones, I am again impressed at the lengths Ford is going to reach out to new markets, and especially the ever elusive Generation Y. Having a plush Lincoln MKT awaiting me made the quick ride to home all the better, where I comfortably slipped back into my family life again.

Related posts:

  1. Going Further With Ford Part II
  2. New to The Garage: Fusion Race Cars
  3. The Garage Goes Further with Ford
  4. Inside the Ford Brain Trust, The Garage in Detroit Part III
  5. Drive a Ford Edge around a Detroit parking lot


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