Showing posts with label hs250h. Show all posts
Showing posts with label hs250h. Show all posts

Friday, October 18, 2013

Lexus Discontinues HS250h

There is little doubt that Lexus stands as one of the premier Japanese luxury automakers, and can boast a long list of successful cars, crossovers and SUVs. However, even with the best of intentions, not every car can be a smashing success, and in this case, the HS250h was such an example. The HS was not Lexus first foray into selling a hybrid car, but while prior Lexus hybrids were built to offer hybrid technology as an added level of performance with decent fuel economy, the HS250h took a different tact. This was a straight up hybrid, no different from a plain Jane Prius.

The HS250h debuted as a 2010, and sold 10,663 cars in the US, far short of Lexus expectations. If that wasnt bad enough, 2011 saw sales go into a free fall, dropping to 2,864 cars, a staggering 73 percent drop. In a report from Inside Line, Lexus halted production of the HS250h in January 2012. And no wonder, with a paltry 591 cars sold as of the end of April. With no action on the dealer showroom floor, Lexus never even attempted a hail Mary to revive the HS, and let the car quietly die.

The funny thing is, I actually liked the HS250h. The Garage reviewed one shortly after its introduction. I got what the HS was meant to be, and found it to be a handsome, comfortable car. Lexus is about to roll out the all-new ES series, which will have a hybrid version, but when asked, the ES hybrid is not a replacement for the HS. I say why not-the HS failed as a premium hybrid sedan, and with the ES Hybrid, an HS replacement would only cannibalize sales.

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